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Bachelor of Digital Innovation

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Karmi is a driven and innovative professional specialising in digital marketing, graphic design, and web development. She holds a Bachelor's degree in Digital Innovation from YooBee Colleges, where she was awarded an academic scholarship for her high achievement records. With a deep passion for SEO marketing, branding, and social media, Karmi excels in creating compelling campaigns that resonate with target audiences and achieve brand goals.

Her expertise extends across the full Adobe Suite, website development, and campaign management, enabling her to deliver high-quality work from conception to execution. Karmi’s strong web development skills ensure that digital platforms look visually appealing and function seamlessly to enhance user experience. Her versatile skill set includes social media management, analytics, UX design, content creation, and brand refreshes, making her a valuable asset to any team.

Karmi’s commitment to innovation and data-driven results is evident in her approach to every project she undertakes, whether it’s designing a brand refresh, managing a social media campaign, or developing a website. Her ability to blend creativity with technical expertise positions her as a leader in digital marketing and design.

KARMI VAN DER MERWE

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Projects

Portfolio

Brand Assessment
Funcional Landing page coded and linked.
Instagram Posts planned and designed for the coming campaign
Brief: Research, plan and create a campaign for a company of your choosing.

In this project, I played a pivotal role in launching That Creative Agency (TCA), a marketing and branding firm dedicated to empowering small businesses, cafes, and eco-conscious startups in New Zealand. My responsibilities encompassed creating a comprehensive launch strategy, developing marketing materials, and implementing a data-driven decision-making framework.

  

Web design

Fully comprehensive Web Design that priorities interactive assets and pushes potential clients through the funnel

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